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PPC Advertising
PPC Advertising
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Article

4 Tips for Competing in Google & Facebook Ads

It can be daunting to manage your pay-per-click (PPC) marketing, particularly when marketing is just one of the tasks on your to-do list. Google and Facebook are already highly competitive advertising platforms, and it's easy to fall behind the competition... (More)

Article

How to Launch a PPC Campaign in a Day (Or Less)

Not enough time for your company to market? You're not on your own. Many small businesses don't have much time to market. Especially if they are one-person businesses or professionals on a solo basis.

Many small businesses also don't have... (More)

Article

10 PPC Copywriting Best Practices for Extra Effective Text Ads

It can be extremely profitable to run PPC ads–or it can be a waste of time.

What's the difference?

Much has to do with the text of your ad.

It's more tricky to write great copies for PPC ads than... (More)

Article

5 Ways to Optimize PPC Advertising to Improve the Customer Experience

Advertising and customer service–these two terms can sound exclusive to one another.

As marketers evaluate their customer experience strategies today, they rarely think about advertising's effect.

And that's a big issue.

Nearly 70 percent of consumers maintain that they do... (More)