It can be daunting to manage your pay-per-click (PPC) marketing, particularly when marketing is just one of the tasks on your to-do list. Google and Facebook are already highly competitive advertising platforms, and it's easy to fall behind the competition... (More)
Not enough time for your company to market? You're not on your own. Many small businesses don't have much time to market. Especially if they are one-person businesses or professionals on a solo basis.
Many small businesses also don't have... (More)
It can be extremely profitable to run PPC ads–or it can be a waste of time.
What's the difference?
Much has to do with the text of your ad.
It's more tricky to write great copies for PPC ads than... (More)
Advertising and customer service–these two terms can sound exclusive to one another.
As marketers evaluate their customer experience strategies today, they rarely think about advertising's effect.
And that's a big issue.
Nearly 70 percent of consumers maintain that they do... (More)